Why a Mobile App is Essential for Your Business

Why a Mobile App is Essential for Your Business

It has become critical for companies to remain visible to clients. Smartphones have taken the world by storm. Clients use these gadgets more than any other since they are light and can connect them to any product or service they need at any given time, wherever they are. This convenience has made mobile apps a necessity for brands that want to remain relevant to clients. Competition in the business world is stiff. Being easily accessible to clients has become a necessity, for big and small entities. Mobile apps create a direct channel between a business enterprise and its clients.

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In this article, Melanie Haselmayr discusses some of the benefits of mobile apps.

Reasons why you should invest in a mobile app

“Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy…” read more here

Having a mobile-friendly website no longer cuts it in the business world. Customers want to get what they need without going through many steps. Your business may rank high on search engines, but this will expose potential clients to multiple companies that offer the same service. You may gain some clients, but you may lose others too. A mobile app guarantees your business the attention of potential clients while at the same time encourage customer loyalty. Having a mobile app is a great way to build a brand especially if you have a small or mid-size business entity.  

In this article, Ian Blair explains some of the benefits of mobile apps and why they are essential.

The benefits of using mobile apps

“They’re in all of our pockets now, aren’t they? I’m talking, of course, about mobile devices. And the core functionality of those devices (other than making phone calls, I’ve been told) is to run a whole host of applications that serve nearly every imaginable purpose. Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world…” read more here

Customer service plays a critical role in the success of businesses. Unfortunately, some companies have suffered tremendously because of the poor service offered by some of their personnel. Sometimes, poor service comes from a disgruntled employee. However, the cost of a slip of the tongue is too high a price for a company, especially in the digital world. Mobile apps encourage engagement with clients while at the same time eliminating possibilities of poor customer service due to human error. Since clients can access products and services at their convenience, day or night, sales increase and ultimately, the company’s revenue rises.

In this article, Jay Egger discusses some of the best mobile apps businesses need for the smooth running of communication and transactions.


Importance of introducing apps in a business set up

“As a small business owner, you are in charge of so much: finances, project management, communications, marketing, and hiring — to name a few. Encountering issues from one or more of these departments is just your typical day in the office. However, putting out fires can consume a considerable amount of time and energy. Why get held back by day-to-day concerns…” read more here

For a business to run seamlessly, it has become essential to have apps such as Skype, Slack, QuickBooks, FreshBooks, and many more. These apps have been designed to make running a business easier. For example, Slack makes it easier to organize groups, especially if remote work is a critical component of the business. Apps have eased communication and made transactions more flawless. Business owners can keep track of their company’s finances even when they are away since the app grants them access to all the transactions. It has become easier to make important decisions because of the readily available reports with the use of apps such as QuickBooks.

Mobile apps have certainly made it easier for businesses to monitor the state of their business. It is easy to find out how clients are responding to products by observing how many clients are using the mobile app. It has become easier to determine if a particular marketing strategy is working or not. Mobile apps are not just for luring clients, but to ease the management of businesses. Mobile apps have been introduced to offer solutions which in the long run brings sanity to businesses, especially enterprises with thousands of transactions and employees.